IBS Las Vegas 2024

Keya and Brenda collaborate for a khemical throwdown that will blow you away. These powerhouse colorists will break down the science behind the products we use everyday, and how to adjust usage depending on the fabric you’re working on and your desired end result. This session will cover how to prep the canvas, various color categories, when to choose lightener versus color, acid vs alkaline, developers, and color removers. You will walk away with the ability to consistently use any color line using the foundational knowledge in this class.

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

We have all had it happen whether it was our error or someone else’s but for most of us, it makes us want to turn off the lights and run! Brenda Amaral will break down easy strategies to help you with the overwhelm that most of us feel when facing any type of correction work AND show you how to keep the hair in good condition afterwards. Don’t miss a chance to see how to erase the fear and actually enjoy the idea of color correction!

What you will learn:
Brenda will give you a blueprint of how to decide which method to take when removing color, how to know when you should avoid working on a guest and a list of formulations that can be applied to any color line in order to get great results when performing color corrections!

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Ready to learn how to execute the perfect platinum blonde, regardless of texture? Learn more about the technology behind Blonde Solutions, which allows you to achieve high levels of lift while maintaining the integrity of your clients' hair, and how it creates the perfect canvas for icy blondes or creative color.

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change