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Master Class [clear filter]
Saturday, June 22
 

11:00am PDT

Bold & Blended
Join hair color expert and influencer, Larisa Love, to learn how to create a bold transformation while creating effortless fluid blend without having to rely on a shadow root. You will also learn Larisa’s tips on how to create a memorable, one-of-a-kind experience for your clients that will keep them coming back. Larisa will also explain the importance of the artist experience and the importance of self care.

Larisa’s techniques are coveted all across the globe, and by taking this Master Class, you will level up your color skills, learn new techniques and make more income behind the chair!

Please note: An additional fee is required for Master Classes. The fee includes a three-day Exhibit Hall pass.

*Schedule subject to change

Speakers
avatar for Larisa Love

Larisa Love

Joico
A licensed professional hair designer for over ten years; Larisa Love is also a salon owner, designer, mentor, educator and Joico Global Brand Ambassador & Artistic director.


Saturday June 22, 2024 11:00am - 1:00pm PDT
W303

11:00am PDT

Crafting the Perfect Cut
Too often in the salon, stylists are beholden to social media for what is trending and fall into repeating haircuts from guest to guest. Join cutting expert, Aaron Johnson and his team, as they walk you through the creative process on live models to help you create the perfect haircut for every individual. This Master Class will focus on techniques along with bone structure and hair length to bring your skills to the next level. Aaron will also provide tips to boost your business with consultation tips. Get ready to gain happy clients and your creativity flowing!

Please note: An additional fee is required for Master Classes. The fee includes a three-day Exhibit Hall pass. 

*Schedule subject to change

Speakers
avatar for Aaron Johnson

Aaron Johnson

The Collective
Aaron Johnson is a world-renowned haircutting educator with 20 years of industry experience. The only two-time winner of the prestigious Hairbrained Video Of The Year Award, he is known for his creative approach to haircutting and visual media. He currently resides in Tulsa, Oklahoma... Read More →


Saturday June 22, 2024 11:00am - 1:00pm PDT
W308

2:00pm PDT

Bridal to A-List Glamour: High-End Hair Styling Master Class
Join Celebrity Hair Stylist Monaè Everett to explore the union of bridal elegance and A-list glamour, focusing on styling curly and coily hair. Monae will guide you through creating luxurious updos, leveraging red carpet techniques, and connecting with high-end clients. Monae will also discuss product selection for various textures and take your hairstyling business to new heights. Get tips, tricks and business-building suggestions from a celebrities go-to stylist, Monae Everett, in this Master Class!

Please note: An additional fee is required for Master Classes. The fee includes a three-day Exhibit Hall pass. 

*Schedule subject to change

Speakers
avatar for Monae Everett

Monae Everett

Monae Artistry
Monaé Everett is a celebrity hair stylist, author, and Diversity Equity and Inclusion consultant with over 20 years of experience. Her work can be seen in media ranging from Harper's BAZAAR to Yahoo! and ESSENCE to Hair's How. She has worked with celebs including Tia Mowry, Dominique... Read More →


Saturday June 22, 2024 2:00pm - 4:00pm PDT
W308
 
Sunday, June 23
 

11:00am PDT

Men’s Grooming Fusion: Techniques to Take Your Business to the Next Level
Join award-winning, Goldwell National Artist, Rob Burgio, to learn to bridge the gap between male hairdressing and clipper cutting techniques. Rob will teach clipper and scissor cutting as well as texture techniques while creating a modern classic style on a live model. Rob will share a variety of techniques to give you the knowledge to become a pro at men’s haircuts. Rob will also share business-building concepts, which tools to use and why and wisdom on the evolution on men’s grooming. If you are a stylist who wants to take your craft and career to the next level, you can’t afford to miss this Master Class.

You’ll learn:
  • Fading and tapering techniques
  • Layering and graduation methods
  • Scissors & clipper over comb techniques
  • Disconnection techniques
  • How to work with partings and proportions
  • Straight Razor neck shave, foiler and feather razor techniques

Please note: An additional fee is required for Master Classes. The fee includes a three-day Exhibit Hall pass. 

*Schedule subject to change

Speakers
avatar for Rob Burgio

Rob Burgio

Amplify the Stylist
Rob Burgio is an award-winning Goldwell National Artist, Master Stylist & inventor of the Barracuda Comb Clip, a revolutionary patented hair sectioning tool. Rob fulfills his creative hunger & love of teaching haircutting! By sharing the latest techniques & trends with new & established... Read More →


Sunday June 23, 2024 11:00am - 1:00pm PDT
W308

2:00pm PDT

Remarkable Red Heads – Take Your Red Color Game to the Next Level
Anyone can rock red hair. But, you need to create the right shade! Join redhead-expert, Carlina Ortega, in this Master Class to dive deep into her techniques to create remarkable reds that look natural and last long without “hot root.” You’ll learn how to achieve even color and brightness along with what to do to maintain red hair color with the least amount of fading. Carlina will also give you her tried and true business tips to make more money, save time and rock your career. If you’re a serious colorist looking to make more money and improve efficiency, this class is for you!

Please note: An additional fee is required for Master Classes. The fee includes a three-day Exhibit Hall pass. 

*Schedule subject to change

Speakers
avatar for Carlina Ortega

Carlina Ortega

Rita Hazan Salon
Carlina has perfected creating natural blonde highlights and ombré, she's also known for her amazing reds and chocolatey hues. After getting her start at Oribe Salon, Carlina spent seven years producing every shade of "Bergdorf Blonde" for celebrities, socialites and royalty in Bergdorf... Read More →


Sunday June 23, 2024 2:00pm - 4:00pm PDT
W303
  Master Class, Haircolor

2:00pm PDT

The #1 Marketing Tool to Grow Your Business
How do you stand out in a sea of sameness? What makes you special and how do you share it out there in the vast landscape? Typically, we take on the “go big or go home” mentality, but what if it was about narrowing the focus, refining the purpose and uncovering your brand or your personal “it” factor. In this in-depth Master Class, salon business expert, Bonnie Bonadeo, will take you through 6 steps to understand and discover your brand connection and how to confidently market it and grow your business. You will walk away with the tools you need to bring your brand to life!

You will learn:
  • 6 Steps to uncovering your brand
  • Science behind connection
  • #1 missing piece that creates engagement

Please note: An additional fee is required for Master Classes. The fee includes a three-day Exhibit Hall pass. 

*Schedule subject to change
                 

Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

SOS Salon Coaching
Bonnie Bonadeo is a Speaker, Coach, Author and Podcaster who has helped hundreds of small business professionals as a Brand Marketer, Leadership, and Mindset Coach for over 30 years. She believes that developing a solid digital presence with an in-real-life (IRL) connection fosters... Read More →


Sunday June 23, 2024 2:00pm - 4:00pm PDT
W308
 
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