IBS Las Vegas 2024

Elevate your salon's impact and discover the secrets of modern salons embracing sustainability. We will show you how beauty professionals are taking the lead on green practices and giving the world a better hair day! You’ll gain insights on sustainability checks, green fees, recycling, and storytelling. Learn how embracing sustainability can be a game-changer for your salon. Say goodbye to beauty waste in landfills and start recycling beautifully with GLO!

Delve into the dynamic world of social media, storytelling, brand identity, and mindset with Rebecca Taylor! In an industry where creativity meets service, these elements are essential for standing out, building a loyal clientele, and fostering a thriving career. Get ready to elevate your brand and unlock your full potential!

Rebecca will discuss:
1. Understanding Social Media Platforms
- We'll explore popular platforms like Instagram, Facebook, and TikTok, discussing their unique features, audience demographics, and content formats.
- Learn how to leverage each platform to showcase your work, engage with your audience, and attract new clients.
- Discover tips and tricks for creating visually stunning content, including photography, videography, and editing techniques.

2. Crafting Your Story
- Your story is your superpower! We'll delve into the importance of storytelling in shaping your brand identity and connecting with your audience on a deeper level.
- Explore techniques for uncovering your unique narrative, from your journey into hairstyling to your creative inspirations and personal values.
- Learn how to infuse authenticity, vulnerability, and emotion into your content to resonate with your followers and build meaningful relationships.

3. Building a Strong Brand Identity
- Your brand is more than just your logo or salon name—it's the essence of who you are and what you stand for. We'll discuss the key components of a strong brand identity, including visual aesthetics, tone of voice, and brand values.
- Discover how to define your niche and target audience, positioning yourself as the go-to hairstylist for a specific clientele.
- Learn strategies for consistent branding across all touchpoints, from your social media profiles to your salon décor, to create a cohesive and memorable experience for your clients.

4. Cultivating a Positive Mindset
- Your mindset plays a crucial role in your success as a hairstylist. We'll explore techniques for overcoming self-doubt, imposter syndrome, and comparisonitis, empowering you to embrace your unique talents and strengths.
- Learn how to adopt a growth mindset, viewing challenges as opportunities for growth and learning rather than obstacles.
- Discover the power of gratitude, mindfulness, and self-care in maintaining a healthy work-life balance and sustaining your passion for hairstyling in the long run.

Remember, your journey is just beginning—keep learning, experimenting, and evolving into the badass of your own creation!

Join hair and DEI expert, Keya Neal and friends, to deconstruct the notion that products are developed for a singular hair type or group of people. This panel of product founders and texture experts, who operate Black-owned companies existing in the general market, will share their experiences and dive into product function and performance. They will break down how existing marketing and a lack of product knowledge contribute to the narrative of race-specific products. Walk away with the ability to better understand product performance outcomes, regardless of the brand, and how they interact with your client's unique texture.