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Hair Techniques & Trends [clear filter]
Saturday, June 22
 

11:45am PDT

Beyond Balayage
Take your blonding beyond balayage and learn to balance, correct and create dimension in one step. This class will provide you with the techniques and tips to transform your clients with a modern balanced dimensional look. Balancing color and color correction can get tricky and Cherry will teach you quick and easy formulations for the perfect balanced blondes, bronds, reds and brunettes. We will cover all salon scenarios!

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Cherry Petenbrink

Cherry Petenbrink

Hair by Cherry P
From international educational platforms to top celebrity makeovers, Cherry Petenbrink has really made a name for herself in the beauty industry. In 2012 her hair color expertise landed her a Colorist Credit for the Blockbuster Film Hunger Games and started a frenzy of Kaleidoscope... Read More →


Saturday June 22, 2024 11:45am - 1:00pm PDT
W318

11:45am PDT

Too Hot to Be Cool – Achieving Those Icy Blondes
Luminae Haircare is officially declaring 2024 “The Year of White-Blonde hair”. Let’s face it, your clients don’t want “multiple sessions… they want white-blond and they want it “white now”!  With the popularity of Instagram, high-definition photography, and selfies, there has been an increased demand for balayage, ombré, fantasy colors, and Platinum Grey… making “extreme lightening” one of the largest income-generating services offered in most salons. Unfortunately, traditional lighteners and blonding techniques are unable to meet the challenge of lifting darker-haired clients to the lightest blondes necessary for today’s most popular looks.

This class will teach students the difference between the caramels obtainable through balayage and the ultra-blondes achievable with our fast, fun, and profitable Luminae Foilyage techniques.


Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Kathryn Campbell

Kathryn Campbell

Kera/RX Haircare
The owner of Blondtourage Studio, Kathryn Campbell, or “Kat” as she is known to her friends, began her career with Aveda, but almost immediately sought to expand her repertoire by going to work with Toni & Guy. Not one to limit her skills, Kat went on to spend the next 7 years... Read More →
avatar for Johnny Serafin

Johnny Serafin

Kera/RX Haircare
Johnny Serafin is a Color Specialist & current Educator at Paul Mitchell the School San Antonio.  With over 10 years of experience he has developed a great skill in customizing the best color palette to compliment each person he works on.  Favorite types of services are KeraRX Keratin... Read More →


Saturday June 22, 2024 11:45am - 1:00pm PDT
W301

1:30pm PDT

Bolder, Brighter Blonde
Join color expert, Rex Paxton, for this hair coloring class that focuses on achieving vibrant, eye-catching blonde shades. The class covers various placement techniques for applying blonde color to achieve specific looks, such as highlights, balayage, ombre, and babylights. You’ll learn different coloring techniques tailored to create bolder and brighter blonde shades, including foil highlighting, freehand painting (balayage), root shadowing, and toning methods to achieve desired tones and eliminate brassiness.

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Rex Paxton

Rex Paxton

Jack Winn Pro
A combination of superior technique, creative artistry, and business flair fuels Rex Paxton's career as an in-demand stylist, multiple salon owner, cosmetology school owner, senior national educator, and empowering business coach. Rex divides his time between all locations of The... Read More →


Saturday June 22, 2024 1:30pm - 2:15pm PDT
W318

3:15pm PDT

Copper Red to Dye For!
Join color expert, Carlina Ortega, for a demonstration on how to achieve a unique shade of copper. Copper red has been the “it” color for about 4 years now and it’s still going strong. Carlina will show you how to keep it natural, get it nice and even and make it long-lasting. Copper hair isn’t going anywhere and it works on all hair types and skin tones. You need to know how to create it!

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change


Speakers
avatar for Carlina Ortega

Carlina Ortega

Rita Hazan Salon
Carlina has perfected creating natural blonde highlights and ombré, she's also known for her amazing reds and chocolatey hues. After getting her start at Oribe Salon, Carlina spent seven years producing every shade of "Bergdorf Blonde" for celebrities, socialites and royalty in Bergdorf... Read More →


Saturday June 22, 2024 3:15pm - 4:30pm PDT
W323

3:15pm PDT

Master the Art of Placement & Patterns
Learn to maximize your efficiency behind the chair with placement and patterns that are focused on your guests’ needs and desires. J will teach you to work smarter not harder and have more clarity in the art of placement. J will teach you proven techniques that produce more revenue per guest!

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for J Ladner

J Ladner

Oligo & FastFoils
J Ladner is an accomplished hair and makeup artist with experience in film, television, theatre, print and digital media. Recognized as Modern Salon’s 2019 Top 100 and American Influencer Awards 2020 Emerging Hairstylist of the Year nominee, J is also a successful entrepreneur... Read More →


Saturday June 22, 2024 3:15pm - 4:30pm PDT
W326
 
Sunday, June 23
 

10:00am PDT

Capitalize on Coloring Natural Hair
In this class, haircolor expert, Oliver Adams, will explore the many different ways to capitalize on the growing trend of coloring natural hair. Whether it's going platinum blonde, covering gray, or simply adding signature highlights, hair color continues to be a hot servive in salons. Learn to capitalize on and forecast color trends, while boosting your average ticket.

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Oliver Adams

Oliver Adams

Splash Studios Inc.
Oliver B. Adams is known throughout the industry for his creative flair for hair, as well as his dynamic presence as a hair color educator. Affectionately known as the “Kolor King”, Oliver is the owner of Splash Studios Inc., which consists of salons and salon suite locations... Read More →


Sunday June 23, 2024 10:00am - 11:15am PDT
W320

10:00am PDT

Dua Lipa’s Ruby Red
Learn how to create the Dua Lipa Ruby Red! This deep, ruby shade with hints of purple and a pristine shine will have heads turning. Red color expert, Carlina Ortega, will demonstrate and explain what to use to get the deep hue by using a color with violet undertones. She’ll also review maintenance for long lasting color.

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Carlina Ortega

Carlina Ortega

Rita Hazan Salon
Carlina has perfected creating natural blonde highlights and ombré, she's also known for her amazing reds and chocolatey hues. After getting her start at Oribe Salon, Carlina spent seven years producing every shade of "Bergdorf Blonde" for celebrities, socialites and royalty in Bergdorf... Read More →


Sunday June 23, 2024 10:00am - 11:15am PDT
W318

10:00am PDT

Too Hot to Be Cool – Achieving Those Icy Blondes
Luminae Haircare is officially declaring 2024 “The Year of White-Blonde hair”. Let’s face it, your clients don’t want “multiple sessions… they want white-blond and they want it “white now”!  With the popularity of Instagram, high-definition photography, and selfies, there has been an increased demand for balayage, ombré, fantasy colors, and Platinum Grey… making “extreme lightening” one of the largest income-generating services offered in most salons. Unfortunately, traditional lighteners and blonding techniques are unable to meet the challenge of lifting darker-haired clients to the lightest blondes necessary for today’s most popular looks.

This class will teach students the difference between the caramels obtainable through balayage and the ultra-blondes achievable with our fast, fun, and profitable Luminae Foilyage techniques.


Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Johnny Serafin

Johnny Serafin

Kera/RX Haircare
Johnny Serafin is a Color Specialist & current Educator at Paul Mitchell the School San Antonio.  With over 10 years of experience he has developed a great skill in customizing the best color palette to compliment each person he works on.  Favorite types of services are KeraRX Keratin... Read More →
avatar for Kathryn Campbell

Kathryn Campbell

Kera/RX Haircare
The owner of Blondtourage Studio, Kathryn Campbell, or “Kat” as she is known to her friends, began her career with Aveda, but almost immediately sought to expand her repertoire by going to work with Toni & Guy. Not one to limit her skills, Kat went on to spend the next 7 years... Read More →


Sunday June 23, 2024 10:00am - 11:15am PDT
W301

11:45am PDT

Bolder, Brighter Blonde
Join color expert, Rex Paxton, for this hair coloring class that focuses on achieving vibrant, eye-catching blonde shades. The class covers various placement techniques for applying blonde color to achieve specific looks, such as highlights, balayage, ombre, and babylights. You’ll learn different coloring techniques tailored to create bolder and brighter blonde shades, including foil highlighting, freehand painting (balayage), root shadowing, and toning methods to achieve desired tones and eliminate brassiness.

Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Rex Paxton

Rex Paxton

Jack Winn Pro
A combination of superior technique, creative artistry, and business flair fuels Rex Paxton's career as an in-demand stylist, multiple salon owner, cosmetology school owner, senior national educator, and empowering business coach. Rex divides his time between all locations of The... Read More →


Sunday June 23, 2024 11:45am - 1:00pm PDT
W318

11:45am PDT

Expensive Blondes and Brunettes
This class will elevate all of your blonding and lightning knowledge and skills. I'll share perfect placement and patterns that have a high impact result. If you want your color to really stand out this workshop will get you on your way to being the sought after colorist in your area. Dimension, low maintenance, seamless grow out, are all key to creating these expensive looking colors and highlights that literally turn heads. Balayage, babylights, high-low contrast, soft face frame and retouching will be the major wow factor of this workshop. Achieving the perfect lift and tone will be covered as well as easy formulation for refining, enhancing your results every time.
  • MASTER EFFECTIVE PLACEMENT FOR HIGH IMPACT
  • MIXING AND MERGING TECHNIQUES FOR UNIQUE RESULTS 
  • FORMULATING TONES AND SHADES THAT WORK
  • SEAMLESS TRANSITION OF COLOR FOR EASY OUT-GROWTH
  • BECOME THE SOUGHT AFTER COLORIST

Speakers
avatar for Cherry Petenbrink

Cherry Petenbrink

Hair by Cherry P
From international educational platforms to top celebrity makeovers, Cherry Petenbrink has really made a name for herself in the beauty industry. In 2012 her hair color expertise landed her a Colorist Credit for the Blockbuster Film Hunger Games and started a frenzy of Kaleidoscope... Read More →


Sunday June 23, 2024 11:45am - 1:00pm PDT
W321

3:15pm PDT

Master the Art of Placement & Patterns
Learn to maximize your efficiency behind the chair with placement and patterns that are focused on your guests’ needs and desires. J will teach you to work smarter not harder and have more clarity in the art of placement. J will teach you proven techniques that produce more revenue per guest!

Speakers
avatar for J Ladner

J Ladner

Oligo & FastFoils
J Ladner is an accomplished hair and makeup artist with experience in film, television, theatre, print and digital media. Recognized as Modern Salon’s 2019 Top 100 and American Influencer Awards 2020 Emerging Hairstylist of the Year nominee, J is also a successful entrepreneur... Read More →


Sunday June 23, 2024 3:15pm - 4:30pm PDT
W320
 
Monday, June 24
 

10:00am PDT

Too Hot to Be Cool – Achieving Those Icy Blondes
Luminae Haircare is officially declaring 2024 “The Year of White-Blonde hair”. Let’s face it, your clients don’t want “multiple sessions… they want white-blond and they want it “white now”!  With the popularity of Instagram, high-definition photography, and selfies, there has been an increased demand for balayage, ombré, fantasy colors, and Platinum Grey… making “extreme lightening” one of the largest income-generating services offered in most salons. Unfortunately, traditional lighteners and blonding techniques are unable to meet the challenge of lifting darker-haired clients to the lightest blondes necessary for today’s most popular looks.

This class will teach students the difference between the caramels obtainable through balayage and the ultra-blondes achievable with our fast, fun, and profitable Luminae Foilyage techniques.


Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Kathryn Campbell

Kathryn Campbell

Kera/RX Haircare
The owner of Blondtourage Studio, Kathryn Campbell, or “Kat” as she is known to her friends, began her career with Aveda, but almost immediately sought to expand her repertoire by going to work with Toni & Guy. Not one to limit her skills, Kat went on to spend the next 7 years... Read More →
avatar for Johnny Serafin

Johnny Serafin

Kera/RX Haircare
Johnny Serafin is a Color Specialist & current Educator at Paul Mitchell the School San Antonio.  With over 10 years of experience he has developed a great skill in customizing the best color palette to compliment each person he works on.  Favorite types of services are KeraRX Keratin... Read More →


Monday June 24, 2024 10:00am - 11:15am PDT
W301
 
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