IBS Las Vegas 2024

Join hair and DEI expert, Keya Neal and friends, to deconstruct the notion that products are developed for a singular hair type or group of people. This panel of product founders and texture experts, who operate Black-owned companies existing in the general market, will share their experiences and dive into product function and performance. They will break down how existing marketing and a lack of product knowledge contribute to the narrative of race-specific products. Walk away with the ability to better understand product performance outcomes, regardless of the brand, and how they interact with your client's unique texture.