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Monday, June 24 • 10:00am - 11:15am
Too Hot to Be Cool – Achieving Those Icy Blondes

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Luminae Haircare is officially declaring 2024 “The Year of White-Blonde hair”. Let’s face it, your clients don’t want “multiple sessions… they want white-blond and they want it “white now”!  With the popularity of Instagram, high-definition photography, and selfies, there has been an increased demand for balayage, ombré, fantasy colors, and Platinum Grey… making “extreme lightening” one of the largest income-generating services offered in most salons. Unfortunately, traditional lighteners and blonding techniques are unable to meet the challenge of lifting darker-haired clients to the lightest blondes necessary for today’s most popular looks.

This class will teach students the difference between the caramels obtainable through balayage and the ultra-blondes achievable with our fast, fun, and profitable Luminae Foilyage techniques.


Included free with your exhibit hall pass. Please register here.
*Schedule subject to change

Speakers
avatar for Kathryn Campbell

Kathryn Campbell

Kera/RX Haircare
The owner of Blondtourage Studio, Kathryn Campbell, or “Kat” as she is known to her friends, began her career with Aveda, but almost immediately sought to expand her repertoire by going to work with Toni & Guy. Not one to limit her skills, Kat went on to spend the next 7 years... Read More →
avatar for Johnny Serafin

Johnny Serafin

Kera/RX Haircare
Johnny Serafin is a Color Specialist & current Educator at Paul Mitchell the School San Antonio.  With over 10 years of experience he has developed a great skill in customizing the best color palette to compliment each person he works on.  Favorite types of services are KeraRX Keratin... Read More →


Monday June 24, 2024 10:00am - 11:15am PDT
W301